History
TAGS Awards & Specialties a full service Awards, Advertising Specialties and Personalization store.
TAGS (Trophies-Awards-Gifts-Specialties) was founded by Orville and Bernice Armstrong in 1972. After 13 years, which included a term as president of the industry's only trade organization at that time, Orville retired and sold the business to Carl Salstrom in 1985.
On September 1, 2001, TAGS was sold to WMS Group, Inc., owned by Mike and Brenda Williams. Since 1993, Mike and Brenda have operated Williams Group Marketing + Design, a full-service advertising, graphic design and promotional item agency.
TAGS has always maintained two basic philosophies.
- Quality control and friendly customer service is the #1 priority.
- To always maintain the industry's highest standards for engraving and personalization equipment.
TAGS was one of the very first Awards stores in the country to implement computerized engraving in the late 1970's and likewise was one of the first to purchase laser engraving equipment in the late 1980's.
Experience,dedication to detail and competative pricing is what makes TAGS one of the largest and most successful retail Awards stores in the country.
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